Tag: technology
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When Numbers Stay Private: How to Write a Case Study That Wins Work Without Metrics
“What were the results?” is the question every portfolio case study gets asked, and many writers and agencies can’t answer with numbers. The client won’t share analytics. The NDA forbids it. The engagement ended before results matured. Or the work (a brand voice guide, a content system, an information architecture) never had a single metric…
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Day Zero Without Shared Passwords: Least-Privilege Kickoffs for Freelance Writers
The most revealing moment in a freelance engagement isn’t the pitch or the first draft. It’s the second day, when the client sends their WordPress admin password in an email, along with their analytics login, “just so you have everything.” Accepting looks helpful. In practice it’s the start of three problems: a security liability you…
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Training Opt-Out Is Not Search Opt-Out: A robots.txt Playbook for AI Crawlers
Robots.txt used to be a crawl-budget file. Now it works as a licensing document. Every major AI vendor has split its bots by job (training, search indexing, user-triggered fetching), and each job gets its own token. A robots.txt written for 2019 makes 2026 decisions by accident. The common failure isn’t ignorance. It’s ambiguity. Someone pastes…
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How to Spot-Check What AI Gets Wrong About Your Business
Most AI-visibility reporting measures presence: how often you’re mentioned, how often you’re cited, how your share of voice compares with three competitors. Useful numbers, and they all skip the failure that actually costs money. That failure is misrepresentation: the assistant names you, cites you, and then tells a buyer you’re in the wrong city, offers…
