Category: General Insights
-
Subdomain Keywords: Can They Help Rankings?
[rev_slider alias=”Subdomain-Keywords-Can-They-Help-Rankings”][/rev_slider] Subdomain keywords might help give you a boost in rankings. However, it depends on the keyword. So, is it possible to use subdomains to help with SEO? Yes! Then, how? Let’s dive in. What is the Difference Between a Subdomain and a Subdirectory? A subdomain is a second-level domain that is part of…
-
What is an Exact Match Domain? Can It Help Ranking?
[rev_slider alias=”WHAT-IS-AN-EXACT-MATCH-DOMAIN-CAN-IT-HELP-RANKING”][/rev_slider] An Exact Match Domain (EMD) is a domain that exactly matches a basic keyword or phrase that someone is searching for. For example, if someone were to search for “buy shoes”, an EMD would be a website called “buyshoes.com.” The idea behind an EMD is that it can help improve your ranking in…
-
Domain History: Is it a Ranking Factor?
[rev_slider alias=”Domain-History-Is-it-a-Ranking-Factor”][/rev_slider] Domain history not only includes its age (which is not one of Google’s ranking factors), but also many other factors and metrics. If you’re considering purchasing an aged domain, it would be wise to investigate the domain’s history first. Otherwise, you may end up with a dud. So, yes, domain history can play…
-
Domain Age: Does it Matter for SEO?
[rev_slider alias=”Domain-Age-Does-it-Matter-for-SEO”][/rev_slider] You may have heard SEOs say that older domains are given preferential treatment over newer domains. Is there any truth to this claim? Let’s find out. What is Domain Age? Domain age refers to the length of time that a domain has been registered. When a domain is first registered, it starts accruing…
-
Exploring Google’s Elusive 200+ Ranking Factors – 2022
[rev_slider alias=”exploring-googles-elusive-200-ranking-factors”][/rev_slider] SEO is basically a pitch to Google about why it should invest its resources in your website. After all, it takes a tremendous amount of time, money, and resources to crawl the countless websites available on the web. In order for Google to buy into your pitch, it needs to understand what your…
-
Is Blogging Good for SEO?
[rev_slider alias=”is-blogging-good-for-seo”][/rev_slider] Many site owners don’t want to take the time to blog, but is it really worth it? The answer is a resounding yes! Not only is blogging a great way to add fresh content to your site (which Google loves), but it’s also a terrific way to improve your SEO. Here are four…
-
Must-Have SEO Elements for Better Ranking
[rev_slider alias=”Must-Have-SEO-Elements-for-Better-Ranking”][/rev_slider] There are more than 200 signals that are considered by search engines when ranking a website. Not all of them are essential for better ranking, but some of them carry more weight than others. If you want to attract organic traffic, make sure your website is SEO-friendly. Is Organic Traffic Important? Yes, organic…
-
How Do Search Engine Algorithms Work?
[rev_slider alias=”How-Do-Search-Engine-Algorithms-Work”][/rev_slider] There is a lot of confusion out there surrounding how search engines like Google actually work. Some people think that the search engine looks at the individual words contained in a web page and ranks pages according to that. The truth is there is a lot more that goes into it. I will…
-
SEO Fundamentals for a Strong Online Presence in 2022
[rev_slider alias=”SEO-Fundamentals-Strong-Online-Presence-in-2022″][/rev_slider] Most people are unaware of how much SEO has evolved in recent years. The acronym ‘SEO’, which stands for “Search Engine Optimization”, now encompasses nearly every aspect of a website’s design and delivery, from layout to coding techniques to content development. Unfortunately, not all website developers are well-versed in SEO techniques, so when…
