ORGANA OBSCURA AGENCY
Products / Content & SEO Workflows
Content & SEO Workflows
Working tools from Organa Obscura Agency for AI visibility, SEO, and content ops — built to run.
Jump to: Quick Check · AEO Audit · Prompt Pack · SEO Pro Kit · Brief Toolkit · Refresh Kit · Onboarding · Case Study · Editorial · Calendar · Competitor Research · SOP Interview · Newsletter
Free AI-Visibility Quick Check (1-page checklist)
Free (pay what you want)
10 quick checks to see whether AI assistants and search engines can understand and cite your business. A one-page, printable checklist and the fastest way to see where you stand in AI search.
AI visibility means whether assistants can correctly describe and cite your business. AEO (Answer Engine Optimization) is the practice of improving clarity, access, structure, and quotable answers so assistants have a clear description to work from.
- Consistent naming, a clear About page, and Organization schema + sameAs (machine-readable “who we are” + official profiles)
- Crawler access (the AI/search bots you want allowed—names change; verify on your check date)
- Answer-ready pages, freshness, and third-party mentions
- An AI-assistant spot check and a dated baseline
For: small business owners, freelancers, and marketers who want a quick first look before a full audit.
Format: 1-page PDF, printable US Letter. Version 1.3. Free for personal and client use; please share the link rather than the file.
AI-Visibility (AEO) Audit: Checklist + Workbook
$24
AI answers are changing how people find businesses. This audit gives you a structured, repeatable way to check what you control: how clearly you describe yourself, whether crawlers can reach you, your structured data, answer-ready content, authority signals, and how AI assistants describe you today.
- Guide (PDF, 27 pages): method and scoring, 8 audit areas with common mistakes and quick wins, an AI crawler token table, an AI answer spot-check method with 10 starter prompts, a fix-plan method, a worked example, and a glossary
- Workbook (.xlsx, 5 tabs): 60 checks scored 0/1/2 or N/A, AI Prompt Log, Competitor Comparison, Fix Plan with automatic priority, and a Summary with score % per area
- Bonus: the 1-page AI-Visibility Quick Check (clarity revision with plain definitions)
- Day-1 Bridge (PDF, 1 page): maps Fix Plan areas → SEO & Content Prompt Pack categories (useful if you also own the Prompt Pack or SEO Pro Kit)
For: small business owners, freelance SEOs and consultants, and content managers who need a repeatable quarterly review.
Works with: Google Sheets (import), Excel, LibreOffice; any PDF reader. Version 1.3.
License: your own sites and your own clients. Crawler names change, so verify against vendor docs on your audit date. The SEO Pro Kit already includes this Audit + the Prompt Pack—don’t buy both separately if you want both.
SEO & Content Prompt Pack: 120 AI Prompts
$12
Stop starting from a blank chat. 120 fill-in-the-blank prompts cover the content workflow from first research to pre-publish QA. Works with ChatGPT, Claude, Gemini, and most AI chat assistants.
- PDF (16 pages): a short prompting primer, a fictional worked walkthrough (filled variables → sample output → fact-check/edit), plus all 120 prompts with fill-in [VARIABLES]
- Notion-ready CSV and a Markdown version for Obsidian or any notes app
- Day-1 Bridge (PDF, 1 page): if you also own the AEO Audit or SEO Pro Kit, maps Fix Plan areas → prompt categories
- 10 categories: keyword & topic research · search intent & AI-answer analysis · briefs & outlines · drafting & brand voice · on-page SEO · AEO/FAQ snippets · refresh & pruning · schema & technical helpers · repurposing · QA & fact-check
For: freelance writers, content marketers, SEOs, and small teams standardizing how they use AI. Version 1.3.
In the kit: Fact-check routine built into the prompts, plus a fictional walkthrough. SEO Pro Kit already includes this pack with the AEO Audit—buy the bundle or the singles, not both.
ChatGPT is a trademark of OpenAI. Claude and Gemini are trademarks of their respective owners. This product is independent and is not affiliated with, endorsed by, or sponsored by OpenAI, Anthropic, or Google.
SEO Pro Kit: AEO Audit + SEO & Content Prompt Pack (bundle)
$29 ($36 if bought separately)
Find the gaps, then close them. The AEO Audit shows what to fix across 60 scored checks and gives you a prioritized plan. The Prompt Pack gives you 120 prompts for the research, briefs, drafting, AEO snippets, and fact-checking that plan calls for. Start with the Day-1 Bridge PDF (Audit Fix Plan → prompt categories).
- AI-Visibility (AEO) Audit: 27-page guide, 5-tab workbook, 1-page Quick Check, 1-page Day-1 Bridge
- SEO & Content Prompt Pack: 16-page PDF (primer + fictional walkthrough + 120 prompts), Notion CSV + Markdown, Day-1 Bridge
Already own one? The bundle includes the same files as the two standalones—do not also buy the AEO Audit ($24) and Prompt Pack ($12) separately.
For: freelance SEOs, content marketers, and small business owners who want one workflow from audit to published content.
Also: Content-Brief Toolkit · Content-Refresh Kit · Client-Onboarding Pack · Case-Study Kit · Editorial Kit · Calendar Kit · Competitor Research · SOP Interview · Newsletter Kit
Content-Brief Toolkit for Freelance Writers
$19
Messy kickoffs create expensive rewrites. This toolkit turns client notes into a clear brief, and a finished draft into a clean handoff, with client intake, a research checklist, an editable content brief, a fictional annotated example, and handoff QA.
- Guide (PDF, 13 pages): five-stage workflow, research stop criteria, annotated fictional example, and a handoff QA method
- Workbook (.xlsx, 6 tabs): Client Intake, Research Checklist, Content Brief, annotated example, and Handoff QA
- Markdown templates for Obsidian, Notion paste, or any editor
For: freelance writers, small content teams, and editors who hand work to writers.
In the kit: A fictional worked example so you can run the full workflow on day one.
Website Content-Refresh Kit
$17
Published pages drift. Inventory your pages, prioritize with transparent subjective scores (blanks ≠ zero), write refresh briefs, log what you shipped, and track dated baselines.
- Guide (PDF, 12 pages): inventory statuses, prioritization method, refresh brief, change log, and results tracking
- Workbook (.xlsx, 7 tabs): Page Inventory, Prioritization, Refresh Brief, Change Log, Results Tracker, and a fictional example
- Markdown templates for every blank sheet
For: site owners, content managers, and freelancers who maintain existing content.
In the kit: A fictional worked example and dated-baseline tracking sheets.
Freelance Writer Client-Onboarding Pack
$15
Standardize the first week of an engagement: discovery, a scope worksheet that feeds your signed agreement, a kickoff agenda, a least-privilege access checklist, and welcome emails.
- Guide (PDF, 12 pages): field guidance, least-privilege access rules, and a fictional example
- Workbook (.xlsx, 7 tabs): Discovery, Scope Worksheet, Kickoff Agenda, Asset & Access Request, Welcome Emails, and an example
- Markdown templates for every blank
For: freelance writers starting new client engagements.
In the kit: Discovery, scope, kickoff, and access templates with a fictional worked example.
Content Portfolio Case-Study Kit
$14
Gather evidence, check permission, then write a case study that can survive scrutiny, or an honest process narrative when metrics aren’t available. Never invent metrics.
- Guide (PDF, 11 pages): method, permission caveats, templates, and a fictional example with no performance stats
- Workbook (.xlsx, 7 tabs): Evidence Collection, Permission & Anonymization, Full and Short Case Study, Honest Alternative, and an example
- Markdown templates for every blank
For: freelance writers and content marketers building a portfolio.
In the kit: Evidence and permission worksheets plus a fictional worked example.
Draft-to-Publish Editorial Kit
$16
You already have a draft. This kit is the gate before it goes live: a claim/source/date log, a risk rubric that treats blanks as Incomplete (not zero), an editorial pass for voice, structure, CTA, and SEO basics, and a clear Publish / Hold / Escalate decision.
- Guide (PDF, 7 pages): publish-gate workflow, claim-log method, risk rubric, editorial pass, and a fictional Harbor & Hearth walkthrough
- Workbook (.xlsx, 6 tabs): Claim-Source-Date Log, Risk Rubric, Editorial Pass, Publish Decision, and annotated fictional example
- Markdown templates for Obsidian, Notion, or Docs
For: freelance editors and writers reviewing rushed drafts, in-house marketers who need a shared publish standard, and teams that want a human verification checklist.
In the kit: A fictional worked example covering claim log, risk rubric, and Publish / Hold / Escalate.
Notes-to-Content Calendar Kit
$15
Sticky notes and chat dumps are not a calendar. This kit is an organizing workflow: triage ideas, apply a clear status ladder, require owners and dates before Scheduling, then hand the board off with Schedule Gate formulas.
- Guide (PDF, 6 pages): workflow, field definitions, completion rules, fictional Atlas & Oak walkthrough, and Notion/CSV import limits
- Workbook (.xlsx, 6 tabs): Idea Triage, Calendar with Schedule Gate formulas, Handover, and fictional example
- calendar-import.csv plus a Notion field map for manual setup — CSV/field map only, not a native Notion template
For: VAs and coordinators building a first calendar from chaos, freelancers handing clients a usable schedule, and small teams needing one shared status ladder.
In the kit: Shared status ladder, Notion field map + CSV import, and a fictional worked example.
Competitor Research-to-Action Workbook
$17
Competitive lookalikes without the theater. Scope a research question, log public evidence with URL and date, separate Observation / Inference / Unknown, compare without fake absences, then prioritize original experiments on your site.
- Guide (PDF, 5 pages): method, presence codes, fictional Riverglass walkthrough, and boundaries
- Workbook (.xlsx, 7 tabs): Scope, Comparators, Evidence Log, Comparison, Experiments, and fictional example
- Markdown templates for scope, evidence, and experiments
For: freelancers delivering teardowns that end in actions, founders timeboxing lookalike research before a rewrite, and teams who confuse “I didn’t see it” with “it doesn’t exist.”
In the kit: Dated-evidence scoping; Missing-in-notes stays distinct from Absent. Fictional worked example included.
Process-to-SOP Interview Kit
$15
Interview the person who does the work, capture gaps, draft a short SOP, and validate it with a human dry-run—not a blank template pile.
- Guide (PDF, 5 pages): plain SOP definition, workflow, fictional book-hold example, and common mistakes
- Workbook (.xlsx, 6 tabs): Interview Guide, Observation + Gaps, SOP Draft, Validation, and fictional example
- Markdown templates for interview, gaps, SOP, and validation
For: founders documenting how work actually runs, VAs and ops leads interviewing process owners, and freelancers delivering SOPs that aren’t generic filler.
In the kit: Retail worked example (book holds) plus a human dry-run validation step.
Newsletter Issue Production Kit
$16
A newsletter issue is more than a draft. This kit coordinates brief → cleared assets → draft/edit/approve → subject/CTA → human test-send and link/mobile/accessibility skims → who hits send → post-issue learning.
- Guide (PDF, 5 pages): workflow, human verification steps, fictional Harbor Ledger #14, and boundaries
- Workbook (.xlsx, 8 tabs): Issue Brief, Assets & Permissions, Production, Subject/CTA & Tests, Handover, Learning Log, and fictional example
- Markdown templates for every production stage
For: newsletter operators, freelancers producing client issues, and small teams coordinating one release end to end.
In the kit: Production workflow for one issue—the kit does not send email. Distinct from Calendar Kit (many ideas) and Editorial Kit (one piece).
Questions about a download? Reply to your Gumroad receipt email, or use the contact page.
