Using NFTs in a search engine marketing strategy may sound like an overly-hyped idea, but if you’re in the industry long enough you know that it’s just the next logical step for brands and marketers who want to harness their power.
As we all know, NFTs are the latest buzzword in the industry. Everyone is talking about them, but what are they really?
NFTs stand for ‘Non-Fungible Tokens’. They are tradable, digital assets that are representations of singular items which can also be used as proof of ownership. Since NFTs are decentralized and easily exchangeable, they can be used for things like providing proof of ownership, digital collectibles, or unique event tickets.
While there is a lot of hype surrounding NFTs, the underlying technology does hold substantial marketing potential. Perhaps most notably, NFTs are highly visible and can be disseminated quickly and more cheaply than traditional assets.
Many NFTs are also visual by nature, which makes them even better for marketing purposes. Brands can use NFTs to create unique images that consumers will easily identify with their brand. This is a great way for marketers to signal that their products are legitimate and that each product has a higher chance of being a unique, one-of-a-kind variant instead of an indistinguishable part of a larger set.
However, visual NFTs are not the only emerging marketing trend. NFTs are also morphing into digital coupons that can be exchanged for discounts, special offers, or to unlock certain features on a website. In essence, NFTs are increasingly being used in marketing much like QR codes have been used in the past decade or so.
Additionally, there are more projects aimed at NFT-ifying even more forms of digital information such as writing, music, videos, or other assets. This has a plethora of potential in marketing for things like brand storytelling and content marketing in general.
NFTs are unique and easily recognizable, which has already caught the attention of marketers. They can be used not only as visual cues but also as a way to legitimize your brand and product campaigns.
Instead of using QR codes or URLs, marketers could use NFTs as their online marketing ‘calling card’ for products or influencer marketing campaigns. This is something that marketers have been doing for years, but NFTs uniquely fit this marketing trend given their visual nature and ease of exchange.
Additionally, the underlying technology behind NFTs is valuable for even more reasons than just marketing potential. Because they’re decentralized, NFTs are resistant to hacking and extremely difficult to counterfeit. This means that marketers can use them with confidence knowing that their chances of falling victim to fraud are far lower than other digital assets.
While NFTs in marketing remains a largely unexplored avenue, marketers should certainly keep their eyes on this space as it evolves over the next few years. As more brands start to adopt NFTs into their marketing strategies, it’s likely that NFTs will become an even more integral part of the industry.
For now, marketers may want to focus on creating their own visual NFTs for social media marketing or other digital properties. It might be a good idea to try out an ad campaign where you give away free NFTs as rewards for completing actions such as watching a video or filling out a form.
Soon enough, visual NFTs will become so common in marketing that consumers will see them everywhere they turn and marketers won’t even have to think twice about adding their own unique twist. That day is coming sooner than we all know, but for now, we need to be patient and play this out to see just how far it can go.
SEO is the best long-term strategy for marketing your business, but you can also mix in other strategies to improve your search engine positioning. One of those strategies is integrating NFTs into your digital assets and online properties.
Encourage social sharing with fun reward systems like giveaways or contests where the prize is an NFT. It’s easy to integrate an NFT into your website or blog posts by adding a simple link that directs readers to your MetaMask wallet address.
People like free stuff, especially digital assets they can hold onto and trade on secondary markets. Simply creating unique giveaways featuring NFTs will give you instant credibility among even the most jaded and skeptical blockchain enthusiasts.
Create landing pages or ads for your brand that feature NFTs as their primary subject matter. This is a good way to make people pay attention and build up excitement for your products and services. If potential customers like the look of your NFT, they’ll want to click and learn more.
You can also use NFTs as a way to encourage social sharing and gain backlinks for SEO-related purposes. You can either create NFTs that represent your brand or the content you’re promoting, such as an article on your website. Give those valuable NFTs away as prizes for people who click or share your ads.
As NFTs become more common in the mainstream, converting readers into customers becomes that much easier. The whole process becomes streamlined and automated, which is pretty amazing when you think about it.
As the adoption of blockchain technology continues to grow, marketers will only be limited by their own creativity when it comes to getting started with NFTs. For now, NFTs are just scratching the surface of their full marketing potential.
One of the most interesting ways to utilize NFTs is by integrating them into your SEO strategy. The more you can tie your brand identity and your website together with smart contracts and blockchain technology, the better off you’ll be when it comes time to compete for those top spots on the search engine results page (SERP).
The overall goal is to not allow your business to fall into a rut of outdated marketing tactics. By incorporating 21st-century technology into your search engine marketing strategy, you’ll be able to stand out from the competition and keep making a name for yourself in your industry.
It doesn’t have to be difficult, either. If you are ready to find new ways to infuse your SEM strategy, reach out to me! I can help you find new ways to incorporate NFTs into your digital assets and campaigns. I offer a wide range of services, including traditional SEO strategy planning, content marketing strategies, thought leadership strategies, and I absolutely love working on projects that are disrupting their fields.