There are more than 200 signals that are considered by search engines when ranking a website. Not all of them are essential for better ranking, but some of them carry more weight than others. If you want to attract organic traffic, make sure your website is SEO-friendly.

Is Organic Traffic Important?

Yes, organic traffic is important. In fact, it’s the most important source of traffic for any website. Any time you click on a result from a search engine, the honor of possessing that coveted position in the results goes to the site that answered the question best.

Creating a website and expecting traffic to immediately come streaming in is not realistic. You need to put in some effort if you want your site to rank higher than your competitors. It takes time, dedication, and a strong strategy.

Is SEO an Organic Way of Attracting Traffic?

Yes, SEO is an organic way of attracting traffic. SEO is the practice of optimizing a website for the purpose of increasing its visibility in search engine results pages (SERPs). When done correctly, SEO can result in significant improvements to a site’s traffic and revenue.

What are the Most Important Elements of SEO?

SEO is an ever-changing landscape, and the elements that are most important today may not be as important tomorrow. However, the following elements are generally considered to be very important for the foreseeable future:

Site Structure & Technical Optimization

The way your site is structured can have a big impact on user experience (UX). If users can’t find what they’re looking for, they’re likely to leave your site. A well-structured site makes it easy for users to navigate and find the information they need.

Sometimes, the desire for the aesthetics to match your brand’s voice can hamper your SEO efforts if the site becomes too bogged down with heavy images, animations, and scripts.

It should be clean, well-organized, and easy to navigate. This makes it easier for search engine crawlers to index your content. Your entire site should be fast, mobile-friendly, and simple.

Using tools such as Google’s Page Speed Insights and user-monitoring tools like Hotjar can help you determine where you need to make changes to improve your UX.

Keywords & Topics

Many SEOs talk about the importance of keywords, but (in my humble opinion) it seems like the focus on keywords blinds them to how to write for user experience. Google suggests that you think of the audience first, SEO second. If you craft a unique and enjoyable user experience, you will be rewarded.

With this in mind, it seems a much better route to take is to focus on topics that relate to your brand, craft quality content, and the keywords will naturally follow. Of course, you will still want to do your research and target the right keywords, but by writing for people instead of search engines, you will create a better user experience that will improve your SEO in the long run.

E-A-T Principle for Content

Keeping in line with the previous point, Google has also stated that its E-A-T (Expertise, Authoritativeness, and Trustworthiness) principle is a key ranking factor for content. This means that you need to ensure your content is of the highest quality possible and provides expert insights to users.

You can do this by hiring subject matter experts to write for you, conducting in-depth research, and using authoritative sources. You should also ensure that your content is updated regularly and remains relevant to users.

One thing that is sometimes forgotten in the SEO world is how much your reputation matters in rankings. This is especially true if you’re trying to rank for popular, high-volume keywords. Therefore, maintaining a strong online presence outside of your site is essential for SEO success.


The scourge of the SEO world is often fraught with shady people selling trash backlinks in bulk. Search engines use backlinks as an indicator of how trustworthy your content is. The more high-quality, relevant backlinks you have, the better your content will rank.

While buying backlinks may seem like an easy way to increase your ranking, it’s actually one of the quickest ways to get penalized by Google. The best way to build high-quality backlinks is by creating amazing content that people will naturally want to link to.

Summing It Up

While there are many other elements that go into a successful SEO strategy, the ones listed above are some of the most important. By focusing on creating quality content, structuring your site well, and building backlinks the right way, you will be well on your way to ranking higher in search engine results pages.

I place a heavy emphasis on establishing your business as a thought leader in your field through white-hat SEO techniques to improve your website’s visibility and organic search traffic. Contact me today for a consultation!

Kimberly Forsythe

Kimberly Forsythe

The motto for firms in the 21st-century 🖖🏼 should be "Disrupt or Be Disrupted." My passion is helping small businesses get started on the path to digital transformation and growth.

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