You may have heard SEOs say that older domains are given preferential treatment over newer domains. Is there any truth to this claim? Let’s find out.
What is Domain Age?
Domain age refers to the length of time that a domain has been registered. When a domain is first registered, it starts accruing age. The domain’s age continues to increase as long as the domain registration remains active.
Is Domain Age Important?
There are two schools of thought when it comes to the importance of domain age. One belief is that Google does give some preference to older domains. The reason for this belief is that an older domain is likely to have more backlinks, which are seen as a vote of confidence by Google.
The other belief is that domain age is not a major factor in Google’s ranking algorithm. The reasoning behind this belief is that Google wants to provide the best possible results to its users, and therefore, it would not give preferential treatment to any one type of website.
So, yes, it is important, but not as important as some SEOs make it out to be.
Are Aged Domains Valuable?
Not necessarily. Just because a domain is old doesn’t mean it’s automatically valuable. The value of a domain depends on a variety of factors, including the quality of its content, its backlink profile, and its overall popularity.
If you’re thinking about buying an aged domain, be sure to research the domain’s history first. There are a lot of scams out there, and you don’t want to waste your money on a domain that isn’t actually valuable.
Additionally, you must be aware that the previous owner of the domain may have been penalized by Google in the past. Penalized domains can be difficult to recover, so you’ll need to be prepared to put in the work if you do decide to purchase a penalized domain.
How to Check Domain Age
There are a few different ways to check the age of a domain. One way is to use a WHOIS lookup tool. This will give you the date that the domain was first registered, when it expires, and information on the owner of the domain, unless that information has been set to private.
Another way to check domain age and what the domain used to be used for is to use the Wayback Machine. The Wayback Machine is a digital archive that contains snapshots of websites from throughout the years. You can use it to see how a website looked in the past, and you can also use it to check the domain age of a site.
To do this, simply enter the URL of the site into the Wayback Machine and select the earliest date available. This will give you an idea of how long the domain has been active.
Does the Age of a Domain Matter for SEO?
Domain age can influence your SEO in a few different ways.
One way is through the number of backlinks that your website has. As we mentioned before, an older domain is likely to have more backlinks than a newer domain. This is because it takes time to build up link equity. Link equity is the strength of a link based on its position and authority.
Another way that domain age can affect your SEO is through your website’s trustworthiness. A website that has been around for a long time is – in general – likely to be seen as more trustworthy than a website that was just created. This trustworthiness can lead to higher rankings in Google search results.
Is Domain Age as a Ranking Factor?
Google says that they don’t give preferential treatment to older domains, but some SEOs believe that there is a correlation between domain age and better rankings. It is true that there is a correlation, but correlation doesn’t always equal causation.
When thinking about domain age as a factor in and of itself, older domains are not given preferential treatment over newer domains. Google’s John Mueller has stated this explicitly:
No, domain age helps nothing.
— 🐝 johnmu.xml (personal) 🐝 (@JohnMu) July 5, 2019
However, while it is not a direct factor in ranking, it is important to understand that older domains have many other ranking signals they have built up over time. These signals can give an edge over newer domains that have yet to establish themselves.
How Can I Build Up My New Site?
If you are trying to build up a new domain, patience is a virtue. It takes time to build up the trust and authority needed to rank well on Google. Here are some things you can do to help your new domain get off on the right foot:
1. Publish High-Quality Content
This is by far the most important thing you can do for your new domain. If your content is not good enough, no amount of SEO will help you rank.
2. Promote Your Content
Getting eyeballs on your content is critical for any website, but it’s especially important for new sites. Promote your content through social media, email marketing, and other channels.
3. Build Links
Quality backlinks are another essential ranking factor, and it can be difficult to do when you’re starting from scratch. However, there are some ways to build links to new sites. There are many backlink-building services out there, but you need to be very careful. Oftentimes, bad actors in the SEO space will use blackhat tactics to spam links, which can result in Google penalizing your site.
It is far better to focus your budget and efforts on creating great content that people want to backlink to naturally. Trying to force backlinks can blow up in your face.
4. Check Your Technical-Quality
Ensure that your website is well-optimized for both users and search engines. This means having a fast site, proper title tags and meta descriptions, and clean and structured code.
5. Monitor Your Progress
Keep an eye on your website’s traffic and rankings to see how you’re doing. Use Google Analytics and Google Search Console to track your progress.
Building a new website can be a daunting task, but if you focus on publishing high-quality content and promoting it well, you’ll be off to a good start. Be patient; it takes time to build up the trust and authority needed to rank well on Google. But if you do it right, your efforts will pay off in the long run.
The Bottom Line
The age of your domain is not a ranking factor in and of itself. However, domains that are older often have more trust and authority than newer domains. This can give them an edge in the rankings. If you’re starting a new website, focus on publishing high-quality content and promoting it well to build up your site’s authority.
If you’re struggling to find your way through the world of SEO, contact me! I offer personalized SEO consulting services and can help you build a solid SEO foundation to get your website ranking higher on Google.